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CHAPTER 308 – HENNESSY ARTISTRY EXPERIENCE IN PENANG 2012
Sep 5th
Was once again exclusively flown to the beautiful Penang island to attend one of the most happening ‘Hennessy Artistry’ of the year just one and a half month ago.
Many thanks to Hennessy and G2PR.
CHAPTER 307 – GUINNESS® KICKS OFF ARTHUR’S DAY 2012!
Aug 27th
- Event highlights
GUINNESS Arthur’s Day returns once again to Malaysia with bold new celebrations as we raise our glasses for the fourth annual Arthur’s Day. As before, Arthur’s Day celebrates the signing of the 9,000 year lease on the St James’ Gate brewery by Arthur Guinness over 250 years ago.
This year, GUINNESS is going back to our roots as we celebrate the boldness and the genius of the man who laid the foundations for the world’s favorite black brew. Arthur’s Day 2012 will see GUINNESS emulating the boldness of Arthur Guinness by giving GUINNESS fans a new and fresh celebration.
Was glad to be exclusively invited to attend the launch party of Arthur’s Day 2012 at Studio Lounge, Tropicana City Mall last Thursday.
A mobile Arthur’s Lounge right at the party. Classy!
Good-looking GUINNESS male models teaching us guests how to pour our own pint of draught
CHAPTER 301 – THE NEW HENNESSY!
Jul 18th
- Event Highlights
Hennessy V.S.O.P moves forward in a spirit of continuity with a new bottle and packaging design!
Legends are shaped over time. The legend of Hennessy V.S.O.P began on 7th October 1817, when the future King George IV of England asked the great French cognac House to supply him with a special cognac described in the records with the words “Very Superior Old Pale”.
This cognac’s personality has gone unchanged for nearly two centuries. Under the stewardship of Hennessy’s cellar master, the Tasting Committee hands down the secrets of selection, aging and blending, as can be seen in the use, for maturation, of oak barrels that have lost part of their tannin, so as to avoid giving the eau de vie excessively woody notes while providing an elegant expression.